This self-funded art direction project was built around a fictional brand concept and driven by my interest in learning through hands-on experience. I originated the creative idea, selected the location, and directed the shoot from pre-production through execution. The process emphasized mood boarding, visual storytelling, and on-set collaboration, which are the parts of art direction I enjoy most. All props and wardrobe were curated and provided by me. Working with a small team in a location I envisioned made this project both creatively fulfilling and a valuable learning experience.
Photographer: Jeremy Sachs-Michaels. Stylist: Hannah El-Zein. Glam: Amber Rose. Model: William Ashton Moore. Producer: Sheila Pane.
