ROCGIO was created as an exploration of the kind of brand I would love to see in the marketplace — one that merges elegance, rhythm, and craftsmanship into something effortless yet intentional. Inspired by the movement of jazz and the fluidity of music, ROCGIO embodies garments that feel alive, refined, and expressive. The brand reflects a balance between structure and spontaneity, where classic design meets the freedom of creative motion.
To translate ROCGIO’s spirit into a modern context, the proposed campaign situates the collection on a boat — a setting that mirrors the flow and rhythm of jazz. With music playing in the background, the movement of the garments and environment creates a natural harmony between sound, style, and motion. This concept extends beyond a visual moment to become a social and cultural experience, generating organic social media presence and influence while staying true to the brand’s essence.
