This project marked my first time leading the art direction for the Teodore Mata label. I helped shape the visual identity of the show — from concept shoot to runway — ensuring a cohesive and immersive experience. On the day of the event, I coordinated with the photography and media teams on lighting, shot planning, and overall event flow to capture the best representation of the brand. I also developed the event merchandise and guided its visual presentation. The show was a sold-out success with over 200 attendees and strong post-event traction on social media.
Photography by
Nicole Condez
Jordan Benham
Concept Shoots
Three concept shoots were developed to build the visual narrative of the project and expand on its central themes. Each shoot was designed to explore a different facet of the collection’s identity while maintaining a cohesive visual language across the campaign. My role centered on shaping the tone and visual storytelling — guiding model direction, composition, and mood to ensure each image contributed to the project’s overall aesthetic and promotional goals.
Merchandise
Merchandise design and manufacturing includes a tote bag available with a VIP ticket, t-shirt, and magazine. My responsibility with these items includes the budgeting, planning of manufacturing and design. These products were a sell out at the show. Along with a team shirt that was my responsibility to plan and manufacture for the team appearance.
