This project focuses on my personal brand, which I initiated on social media with the goal of developing both a distinct visual identity and a community centered around aesthetics. The brand’s ethos is rooted in embracing imperfections within design and creativity. I led the branding direction — developing the visual language, graphic systems, and overall tone — and produced a limited-edition tote that embodied the brand’s core aesthetic. Much of the brand’s identity was expressed through curated visual storytelling, using Instagram’s former “book” feature to build a cohesive, image-based narrative that communicated mood and point of view.
(click below for ERRROR instagram)
